Search Engine Optimisation (SEO) Service

About SEO

The purpose of search engine optimisation is essentially to arrange things so that your web site is perceived as having more relevance than your competitors, for searches involving certain keywords & phrases.

A key point is that relevance is a relative thing.  No matter if you are only slightly more relevant than a competitor, you will appear above them in search results.

Search engines like Google, Live Search and Yahoo all tweak their algorithms from time to time, but the underlying basic principles of how to structure and populate the pages in a web sites to make them easy for a search engine to read & interpret, do not really change.

Similarly, the benefits of having correctly-created links to your website from other quality websites is proven, even though the range of sites to choose from is constantly changing.

So the task of search engine optimisation is to understand these basic principals, and then apply them rigorously to your web site, to give you an edge over your competitors.

Search Engine Optimisation Service

Appetere offer a service to review the factors which affect how your web site appears to search engines.  We look at both what you can do to the site's structure and content, as well as what you can do externally to create links & traffic to your web site.

This can be carried out in an educational, interactive workshop style, where we would typically:

  • Review what you already know about SEO.
  • Discuss what outcome you are aiming for, such as improving a web site's position in search-engine rankings for certain keywords and phrases.
  • Dissect the anatomy of a web page, looking at all the factors which have to be in place & working together for a search engine to see the site the way you want it to.
  • Look at what needs to be done externally to the web site, for example creating links from other sites, or using pay-per-click advertising.
  • Create an action plan of improvements (implementing some as we go) and ongoing activity needed.
  • Identify ways of measuring success & monitoring changes in how search engines see the web site.

 Please Contact Us to discuss your requirements, or for a quote.