Pharmaceutical Sales Force & Product Portfolio Optimisation

The efficient deployment of sales resources is a fundamental concern for every pharmaceutical company - the task of making decisions about how best to use sales people to inform physicians about products and predict the sales this will lead to, being a core activity for most sales & marketing managers.

Appetere provide a consultancy service to assist with this decision-making process. We follow a proven methodology which uses Marginal Return On Investment (MROI) critieria to maximise the long-term profit that a sales-force can achieve from a portfolio of products. We work with you to deliver new field-level plans for targeting, team structure and daily call patterns to achieve this.

For more information please Contact Us or read our introductory Optimisation Concepts & Case Study paper (requires Adobe PDF Reader).